![]() ![]() But Candy Crush keeps us coming back in several ways. If the game remained this easy, however, we’d quickly tire of the jellybeans and gum drops, becoming bored after a couple of binge sessions. Despite its reputation as a pleasure chemical, dopamine also plays a crucial role in learning, cementing our behaviours and training us to continue performing them. ![]() These accomplishments are experienced as mini rewards in our brains, releasing the neurochemical dopamine and tapping into the same neuro-circuitry involved in addiction, reinforcing our actions. Initially, the game allows us to win and pass levels with ease, giving a strong sense of satisfaction. The premise of Candy Crush is basic enough for a preschooler – just match three candies of the same colour. So what is it about this game that makes it so addictive?įirst off, it’s simple. I am on level 140 (not something I’m proud of), even after deleting the app once because I couldn’t stop playing.
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